How to Write Persuasive Commercial Video Ads in 10 Steps. Crafting a persuasive commercial video ad feels like trying to sell broccoli at a donut festival. You know it’s good, but no one’s biting. The problem? Most scripts are either snooze-fests or sales pitches that scream, “Buy now or perish.” In this post, I’ll show you 7 proven steps to write ads that actually get watched—and convert.
Let me take you back. It was 2 a.m. I was high on caffeine and false confidence, typing a script I was sure would make my client millions.
Narrator: It did not make them millions.
It made them reconsider their career. And possibly their friendship with me.
Look, persuasive commercial video ads aren’t just pretty edits and stock footage of people high-fiving in slow motion. They’re an art—and a sales pitch with a camera.
And today, I’m giving you 10 steps to write one that doesn’t flop like your uncle’s dance moves at weddings.
1. Start With a Hook—Not a Snooze Button
If your first 3 seconds don’t grab attention, the rest might as well be written in invisible ink.
Case study: A toothbrush brand started its ad with “Did you know your mouth is dirtier than a toilet seat?” Gross, yes. Memorable? Also yes. Sales? Tripled.
Meanwhile, I once started an ad with “Let me tell you about our latest innovation…” and viewers said, “Let me tell you where the skip button is.”
Hook hard, or go home.
2. Know Your Audience Like You Know Your Favorite Meme Format
You can’t sell yoga mats to people who think “downward dog” is a wrestling move.
True story: A brand selling skincare to Gen Z ran a very polished, professional ad. Too professional. It screamed “dad trying to use TikTok.”
After switching to a lo-fi, sarcastic tone that matched their audience, their conversions skyrocketed.
So stalk your audience (ethically), speak their language, and ditch the PowerPoint voice.
3. Hit the Pain Point Like It Owes You Money
No one buys a vacuum. They buy the dream of never stepping on cereal crumbs again. Sell the solution, not the features.
Anecdote: I once wrote an ad that listed “10 features of this blender.”
People clicked out at feature #3.
I rewrote it: “This blender crushes frozen fruit like your ex crushed your self-esteem.” Sales? Doubled.
Pain first. Humor second. Product last.
4. Be Clearer Than a Toddler Explaining Why They’re Sticky
Clarity beats clever. Every. Single. Time.
Don’t write: “Our AI-driven cloud synergy platform accelerates revenue velocity.”
Write: “We help you make more money, faster. Without a headache.”
Your viewer shouldn’t need a dictionary, a coffee, and divine intervention to understand what you’re selling.
5. Show, Don’t Just Yell “Buy Now!”
Tell me how the product works—don’t just scream “Life-changing!” like a late-night infomercial.
Your Product Isn’t a Secret—So Stop Whispering or Shouting. Show what it *actually* does. A great product demo says more in 5 seconds than a dozen adjectives ever will. Let your visuals do the selling while your script guides the vibe.
Visual proof > fancy claims.
6. Craft Video Ads That Drive Real Results with Emotions
Emotion sells. If your script doesn’t make someone feel something, it won’t make them do anything.
Pro tip: Humor disarms skepticism. I once wrote: “This face cream works so fast, your reflection files a complaint.” The client said, “That’s silly.”
The audience said, “Add to cart.”
7. Keep It Snappy—Your Ad Isn’t a Netflix Series
Attention spans are shorter than a cat video on 2x speed.
If you’re still explaining the backstory of your product at the 30-second mark, congrats—you just created a documentary. Keep it tight, cut the fluff, and get to the point before the viewer gets to the exit.
8. Use a CTA That Sounds Less Like a Threat and More Like an Invitation
“Buy Now!” feels aggressive. “Try it risk-free” feels like a party invite. Your CTA (Call to Action) should feel like a call to opportunity, not a military order.
Case study: One A/B test swapped “Buy Now” for “See How It Works.” The second one got 47% more clicks. Why? Curiosity beats commands.
9. Match the Script to the Platform—Because TikTok Ain’t LinkedIn
Would you wear a tux to a beach party? No? Then don’t use a corporate script on TikTok. Each platform has its own vibe.
TikTok: Fast, funny, chaotic.
Instagram: Pretty, polished, sound-on.
YouTube: Longer-form, storytelling.
LinkedIn: Pretend you’re serious, but add emojis 😉
One size does not fit all.
10. Test. Learn. Rewrite. Cry a Little. Then Test Again.
No script is perfect on draft one. Or two. Sometimes not even ten. You need to test hooks, CTAs, visuals, and VO tone—like a mad scientist wearing ring lights instead of goggles. Learn how to write high-converting commercial video ads that viewers watch, share, and buy from.
Anecdote: We tested two nearly identical scripts for a pet supplement. One said, “Happy dog,” the other said, “Zoomies activated.”
Guess which one crushed? Zoomies. Always zoomies.
How to Write Persuasive Commercial Video Ads? “Your Script Doesn’t Have to Win an Oscar—Just Sales”
Look, you’re not writing The Godfather. You’re writing something that makes people stop scrolling, laugh (maybe snort a little), and then click that “Buy” button.
That’s success. That’s persuasion.
And that’s what these 10 steps are all about.
Now get out there, grab your keyboard, and start writing that video ad like your bonus depends on it.
Because honestly—it probably does.
